Turning the waste into the raw material for a new product is one of the characteristics of the economy of the future. Less available and more expensive resources will inevitably mean that companies have to close the loop. “We beat the mountain” is one of these social enterprises that see resources where others see trash.
“We Beat The Mountain” is a Dutch organisation with the aim of creating, developing and producing cool functional products made from recycled trash.
The idea to create “We Beat The Mountain” was born as a reaction to the built obsolescence of the products that flood our economy.
In 2009 Han Hendriks, initiator and founder of the project, bought a Samsonite suitcase and after only one use, it broke… For the third time in his life! It was just another one in a row of many broken Samsonites, all of them made of “wrong plastic”. Because of his own reaction of frustration, anger and pure astonishment Han came up with the idea to develop a 100% cradle to cradle suitcase, to become a social entrepreneur and to build a serious company to beat the trash mountain.
“I believe that you need to do something useful with your talents by combining entrepreneurial and social goals. That’s what we’re doing with We Beat The Mountain.” says Han.
“We Beat The Mountain” launched its first products in the end of 2010: laptop, iPad, smart phone covers (made out of recycled PET) & construction trailer (old sea container + interior designed with recycled materials). For 2011 they are planning to launch a flex baby bag and flex workers trolley also made of recycled materials.
The sales of “We beat the mountain” have been going up in these times of economic crisis and the goals for next years is to recycle 10.000 tonnes in 2011, 25.000 tonnes in 2012 and 50.000 tonnes for 2013.
Beyond the smart design of the products, “We beat the mountain” tries to use one material for every piece of their product so that it is easier to recycle it at the end of its life. Because of this it encourages its customers to return their products so that they can recycle them without losing quality of materials.
For more information see their cool video:
www.webeatthemountain.com and www.facebook.com/webeatthemountain.