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Empowering Our Communities To Redesign

Dopper, the bottle is the message!

Dopper decided to give an alternative to the use of millions of single-use plastic bottles that are tossed away every minute. Indeed, the opposite of Zero Waste is using a scarce fossil-fuel based material one single –short period of- time that then ends up in oceans, landfills or incinerators and sometimes recycled –success varying from country to country-. And did you know that every water bottle requires 1 litre of water and a quarter of a litre of oil to produce? We can do better than that.

The sad thing is that in Europe all tap water should be drinkable everywhere if the Drinking Water Directive is properly implemented which means that tons and tons of plastic and pollution could be avoided. Dopper offers a step in the right direction.

Dopper is a Dutch company that produces plastic bottles but very different from the single-use low-recyclable ones that are polluting the land and seas. Instead Dopper has produced a water bottle which is designed in a way that allows for long durability, zero net footprint without any toxic chemicals and which ensures endlesss recycling. Basically, although made of plastic it does and represents the opposite of single-use plastic bottles.

“The bottle is the message” says the founder of Dopper, Merijn Everaarts. And it is. Fresh drinking water is the most sustainable thirst-quencher there is. It quenches your thirst 100% with 0 calories. What’s more, it’s practically free. The requirements set for drinking water are far more stringent than those for mineral water. And to make sure everybody knows it, part of the proceeds of the Dopper are put toward the promotion of this delicious water.

For instance it has developed the Dopper app with which you can find a free tap location near you, anywhere in the world, and it involves you in the change by allowing you to add new free tap water points where you are. Keep asking for drinking water. This will increase the number of tap locations.

To learn more about the Dopper story click here.

Dopper is already working in a more advanced model of “the bottle” which will be made of stainless steel, see the following video for more info:


Zero Waste goes to the European Parliament in Brussels!

Poster conference EP

It was about time to bring the Zero Waste ideas to the European institutions. With the help of the Green group in the European Parliament and with the support of the other parliamentary groups and the European Commission this conference will demonstrate to policy-makers that the Zero Waste is already an ongoing evolution.

The event will count with the active participation of the European Commissioner for the Environment, Janez Potocnik, many relevant members of the European Parliament but also the actor and producer Jeremy Irons and the director of the movie Trashed Candida Brady.

Good practices that will be presented include the case of the first European municipality to declare Zero Waste, Capannori in Italy, and the experience of the province of Gipuzkoa in the Spanish Basque Country. Also, local experiences such as the Zero Waste office in Brussels, the Zero Waste shop of Effecorta in Italy, the Zero Waste Fashion of Reet Aus from Estonia, the experience of the Zero Waste family in the UK or the funniest Reuse and leisure park in Europe Kretslopp park from Sweden. Also on better design, the Cradle to Cradle Foundation will present its work in designing better products and materials that can either biodegrade or be endlessly recycled.

To check the program click here. To register for the conference please click here




NO time to WASTE

–          European topsoils suffer increasing erosion when most organic waste is still landfilled or incinerated,

–          90 million tons of food is wasted annually in Europe when 80 million of Europeans live under the poverty line,

–          European unemployment continues to grow when 400,000 jobs could be created only with implementation of current waste legislation,

–          Europe is increasingly dependent on land and raw materials from abroad when most electric and electronic waste is not recycled,

–          Still 60% of EU’s waste is landfilled or incinerated…


The European Resource Efficiency Roadmap puts Europe on the road to Zero Waste to incineration and landfill; aiming at phasing out landfill and incineration of recyclable waste by 2020.


Yet, still today market incentives reward disposal, recovery and waste export before recycling and prevention, investments go to oversized disposal infrastructures when upper levels of the hierarchy such as prevention or reuse are underfunded.


HOW to pave the road to Zero Waste

Creating a low-carbon, resource efficient economy whilst respecting biodiversity and increasing the social cohesion is one of the main challenges of the EU of today. The Zero Waste strategy is an essential part of this enterprise for it can provide jobs, bring nutrients back to the soils, help close the material loop and reduce European dependency on imports, reduce the environmental impact associated to waste disposal, drive innovation in product design and last but not least involve the citizens in designing a better Europe.


On one hand Zero Waste requires community responsibility to reduce, separate, collect and treat the waste. On the other hand it also requires industrial responsibility to design and produce better, more durable, recyclable, energy efficient products. Policy-making at EU level is crucial in influencing both and this is why this conference has been organised.


The aim of the Zero Waste conference: Beyond Recycling: Best practices on Resource and Waste management is to bring in front of decision-makers practical examples of how it is possible to transition from a wasteful society to a resource efficient economy in only a few years. Proving that it is possible to achieve high recycling rates and reduce waste generation provided the political will and the right policies are in place.


If you are not for Zero Waste… how much waste are you for?


A Zero Waste world? Let’s Do It!

how much waste are you for

From 1st to 3rd of February 175 -mostly- young people from all over the world met in Estonia to talk rubbish and ended up talking about zero waste 🙂

The Let’sDoItWorld movement has so far managed to mobilise 7 million people from 95 different countries do clean their landscape in what has become the most important clean-up ever accomplished. Yet, after some years of intensive cleaning these volunteers have had enough. Having seen that forests and rivers get dirty again decided to explore what would it take to really have a clean planet.

In order to find out a group of high-level experts from all walks of life were invited by the president of Estonia, Toomas Hendrik Ilves (in the picture above with the Zero Waste flag), and the “visionary” of the LetsDoIt movement, Rainer Nolvak, to brainstorm during 2 days what kind of actions can be done in order to clean the planet. It was clear that in order to change the planet the first thing to do is rethink the way we do things and design better products that can be either recycled back into the system or can biodegrade without polluting the environment. Then good politics should lead to good separate collection and good waste treatment that closes the material cycle, not leaving anything to go to waste. In a nutshell; apply the zero waste philosophy!

Participants LDIW

Inspiring renowned speakers such as Dr Elisabet Sahtorius, Dr Leandro Herrero or Muna Lakhani laid the ground for fruitful exchanges about how to make the global change possible.

The conference was an incredible experience that provided the opportunity to people to meet, network, colaborate and above all share their dreams for a better world.

Message to take home: nature makes no waste and nature knows no borders, we humans have invented both and it is our duty to free the world from them. With people like those who assisted this event the impossible is possible. A Zero Waste world? Let’s Do It!