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Empowering Our Communities To Redesign

The ZW Lifestyle

“Zero Waste starts at home”

Can an average person or family really create Zero Waste? You might doubt it but facts are stubborn. Reality proves it’s possible.

By shopping carefully and properly source separating waste at home it is possible to reduce the amount of residual waste –what cannot be recycled or composted- to zero or dammed close.

Many people actually adopted the Zero Waste lifestyle already. Karen Cannard from England or Pal Martensson from Sweden are living proof that we could live without landfills and incinerators – even in today’s world! Many argue that it’s hard and many of us realise that getting to Zero Waste is just a matter of conscious shopping and proper waste separation at home.

Our mission is of course to make adjustments to the system so a Zero Waste lifestyle becomes effortless and obvious to all of us.

Get started today!

Conscious shopping

Watching what kind of products we bring home is the best way to avoid having to generate waste afterwards. There are many products which are not recyclable or compostable because of bad design and the first step is to look for alternative ways to get those products without having to take with you the waste that comes with it.

As a general principle try to avoid single-use products (razors, packaging, nappies, plastic bags…) and those products containing toxics (PVC, brominated flame retardants, DPA…).

Zero Waste is also about supporting the local community. Therefore prioritise always local quality products which are sold in bulk and are durable, reusable, repairable… Buying local generally means less emissions in transport, more jobs for your neighbours, less toxics for the future generations and of less waste!

Proper waste separation at home

At home we will be generating discards from the products we consume but in order to reintroduce them into the production cycle it is important that they are properly separated. Separating food waste –wet stuff- from recyclable waste –dry stuff- is the key to optimise the quality of composting and recycling.

Generally, the biggest waste stream you generate is food waste and this is a part that you can recycle yourself by finding creative ways to reuse it, feeding it to animals or compost it at home –in home composters for houses or worm-composters for apartments-. Otherwise more and more European towns separately collect biowaste and they do the work for you.

The other waste streams –paper & cardboard, metals, plastics, glass, white goods, electronics, textiles, etc- can mostly be reintroduced in the production cycle if we separate them properly.

Give it a try!


Many people in Europe have given it a try and have been positively surprised. One of the main surprises is that they don’t only reduce waste, they also save money and gain time and awareness.

Why not trying it out yourself? Start your Rubbish Diet or join the ZeroWasteWeek and let us know how it goes via social media! #ZWlifestyle